What Style Matching Does
Every app has a different “voice.” Your texting voice isn’t the same as your work voice. Your work voice isn’t the same as your email voice. And your note-taking voice is usually different from all of them.
Willow automatically adapts your writing style based on the app you’re using so your dictation always sounds right for the moment. In the Personalization / Style Matching tab in our iOS app, you can choose the preset that fits your tone for each context.
Casual Messaging Styles
(iMessage, Discord, Instagram DMs, Messenger, WhatsApp, etc.)
These styles help you sound natural in everyday conversations.
Default
Standard capitalization and punctuation. Balanced and neutral.
Gen Z
No caps, minimal punctuation, and hyper-casual slang replacements.
Perfect for texting friends or younger audiences.
Casual Lowercase
No capitalization, soft punctuation, friendly and chill.
No slang replacements.
Casual
Standard capitalization with relaxed punctuation.
Simple, clean, and effortless. No period at the end of sentences.
Work Messaging Styles
(Slack, Google Chat, LinkedIn Messages)
These styles help you sound clear, professional, and concise.
Default
Standard formatting for most work conversations.
Casual Lowercase
Soft and informal with no capitalization.
Clean and friendly without losing clarity.
Casual Standard
Standard capitalization with relaxed punctuation.
Good for quick, everyday workplace messaging.
Excited
Standard capitalization with enthusiastic punctuation.
Helpful for announcing wins or sharing positive updates.
Email Styles
(Gmail, Outlook, Apple Mail)
These styles make your emails sound polished without feeling robotic.
Default
Standard formatting for professional or neutral emails.
Casual Friendly
Light contractions, friendly tone, and softer punctuation.
Good for personal messages or colleagues you know well.
Excited
Standard capitalization with enthusiastic punctuation.
Helpful for warm intros, congratulations, or thank-you emails.
Note-Taking & Other Apps
(Notes, Notion, ChatGPT, writing tools, lists, etc.)
These styles help you take clean notes or write quickly.
Casual Punctuation
Standard capitalization with light, clean punctuation.
Hypercasual
Minimal punctuation, relaxed formatting, fast note-taking.
Casual Friendly
Light contractions and soft punctuation for idea-drafting.
Excited
Standard capitalization with lively punctuation
or with light contractions depending on the preset.
How to Change Your Style
Open the Willow app
Go to Personalization
Select the context you want to update
Choose the preset that matches your tone
Willow will automatically apply it whenever you use that app
