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Personalization and Style Matching on iOS

Willow lets you choose different writing styles for different apps so your dictation always sounds natural in the right context.

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Written by Allan Guo
Updated over 3 weeks ago

What Style Matching Does

Every app has a different “voice.” Your texting voice isn’t the same as your work voice. Your work voice isn’t the same as your email voice. And your note-taking voice is usually different from all of them.

Willow automatically adapts your writing style based on the app you’re using so your dictation always sounds right for the moment. In the Personalization / Style Matching tab in our iOS app, you can choose the preset that fits your tone for each context.


Casual Messaging Styles

(iMessage, Discord, Instagram DMs, Messenger, WhatsApp, etc.)

These styles help you sound natural in everyday conversations.

Default

Standard capitalization and punctuation. Balanced and neutral.

Gen Z

No caps, minimal punctuation, and hyper-casual slang replacements.
Perfect for texting friends or younger audiences.

Casual Lowercase

No capitalization, soft punctuation, friendly and chill.
No slang replacements.

Casual

Standard capitalization with relaxed punctuation.
Simple, clean, and effortless. No period at the end of sentences.


Work Messaging Styles

(Slack, Google Chat, LinkedIn Messages)

These styles help you sound clear, professional, and concise.

Default

Standard formatting for most work conversations.

Casual Lowercase

Soft and informal with no capitalization.
Clean and friendly without losing clarity.

Casual Standard

Standard capitalization with relaxed punctuation.
Good for quick, everyday workplace messaging.

Excited

Standard capitalization with enthusiastic punctuation.
Helpful for announcing wins or sharing positive updates.


Email Styles

(Gmail, Outlook, Apple Mail)

These styles make your emails sound polished without feeling robotic.

Default

Standard formatting for professional or neutral emails.

Casual Friendly

Light contractions, friendly tone, and softer punctuation.
Good for personal messages or colleagues you know well.

Excited

Standard capitalization with enthusiastic punctuation.
Helpful for warm intros, congratulations, or thank-you emails.


Note-Taking & Other Apps

(Notes, Notion, ChatGPT, writing tools, lists, etc.)

These styles help you take clean notes or write quickly.

Casual Punctuation

Standard capitalization with light, clean punctuation.

Hypercasual

Minimal punctuation, relaxed formatting, fast note-taking.

Casual Friendly

Light contractions and soft punctuation for idea-drafting.

Excited

Standard capitalization with lively punctuation
or with light contractions depending on the preset.


How to Change Your Style

  1. Open the Willow app

  2. Go to Personalization

  3. Select the context you want to update

  4. Choose the preset that matches your tone

  5. Willow will automatically apply it whenever you use that app

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